
You don’t need to do more—you just need to do the right things, in the right order. Together, we’ll create your roadmap to growth so you can build revenue without burnout.
Start with a free 1-on-1 call to explore your goals and build a plan that fits your business.”
You’ve poured your heart into your candles. You’ve spent nights perfecting scents, building displays, posting online — and yet, growth still feels unpredictable. One week is busy, the next is quiet.
You know your products are great… so why isn’t it all clicking?
The truth is, passion alone can only take your business so far. Between production, pricing, and marketing, it’s easy to lose focus — or worse, confidence. You start second-guessing yourself, unsure what to fix first.
You’re not alone — every successful maker has been here. The difference is, they learned how to step back, find clarity, and rebuild their business with direction.

Every business has blind spots. Coaching helps you see what’s holding you back, simplify what’s working, and turn scattered effort into real progress.
Think of coaching as an investment that saves years of trial and error. You’re still in the driver’s seat — I’m simply your GPS, helping you reach your goals with fewer wrong turns and more confidence in every decision.
Because when you have direction, everything moves forward.




Not Sure Where to Start? Start with a FREE Strategy Call!
You’ve got the product. You’ve put in the hours.
But the growth? It’s still unpredictable—and honestly,
a little overwhelming.
If you're pouring, posting, and pushing but not seeing steady income, this session is for you.
In your free 1-on-1 strategy call, we’ll uncover:
~ What’s slowing down your growth?
~ Where to focus your energy and when
~ And how to start building consistent income,
whether that’s $2K/month or $10K+
No fluff. No overwhelm.
Just clear direction, maker to maker.
We started Legrify with big dreams and a very small budget.
No investors. No roadmap. Just grit, candles, and a whole lot of trial and error.
We didn’t always know what direction to take, but we were bold enough to make decisions, test them, and learn from every result. Over and over, we adjusted, refined, counted our wins and lessons — and every time we got knocked down, we got right back up.
That’s how real growth happens.
We scaled our business by experimenting with new income streams — wholesale partnerships, profitable candlemaking events, custom branding, collaborations, and now education.
Today, I teach those lessons to other makers — helping them skip some of the hard knocks and grow with more confidence and clarity.
And while I’m often the one leading the call, Julianna is always there — sometimes beside me, sometimes behind the curtain — bringing creativity, structure, and that spark that keeps it all flowing.
Joe brings 25+ years of experience helping small business owners implement systems, strategy, and scalable growth plans—turning scattered ideas into real revenue.
Julianna is a branding expert and project manager with over 15 years of experience helping creative entrepreneurs elevate their product lines and streamline their operations for real results.